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27 August 2010
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New Research Unveiled at ITOC
Six months into the job and Tourism New Zealand Chief Executive Kevin Bowler was put under the spotlight last week at the Inbound Tour Operators Council (ITOC) annual conference.
Facing questions from ITOC Chief Executive Paul Yeo, Kevin Bowler took the opportunity to unveil new in-depth targeting research identifying those most likely to visit New Zealand, their preferences, 'emotional drivers' and ways of booking travel.
He also talked openly about Tourism New Zealand's market focus, our work in North America, changes to the executive team and our partnership activities. Read more »
Pictured: Paul Yeo (right) interviewing Kevin Bowler on stage at ITOC last week.
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New Zealand '100% Pure Fun'
'100% Pure New Zealand' has stood the test of time. It’s a stand-out country brand that’s delivered great results for New Zealand, but after 10 years does it need to change? Tourism New Zealand's new target market research shows that '100% Pure New Zealand' is just as relevant now as it’s ever been, but it is time for a refresh.
Read more »
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Tourism New Zealand's Digital Revolution
There is a revolution taking place in marketing, with new online media and digital tools changing the way we can reach potential visitors to New Zealand. Digital marketing expert Doug Chapman explained how Tourism New Zealand is poised to take advantage of this.
Read more »
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New General Manager Marketing Communications
Tourism New Zealand will welcome new General Manager Marketing Communications Justin Watson to the team on 6 September. With a broad background in consumer goods, including time at McDonalds and Coca-Cola, he will bring a fresh approach to the way Tourism New Zealand communicates with our target market.
Read more »
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Asian Markets Drive July Visitor Arrivals
An additional 7,500 visitors from key Asian markets in July helped offset declines from North America and Europe, taking New Zealand to a new monthly arrivals record. Visitor arrivals in July were up 4 per cent on July 2009 to over 2.5 million arrivals.
Read more »
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200k Milestone for '100% Pure' on Facebook
'100% Pure New Zealand' now has more than 200,000 'likes' (or 'fans') on Facebook, the world's most popular social media website.
Tourism New Zealand is increasing its focus on social media activities and aims to have one million Facebook 'likes' by 2012, enabling us to have conversations everyday with our fans from around the world and convert interest in New Zealand into travel plans.
'Like' us at www.facebook.com/purenewzealand
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New General Manager Qualmark Appointed
Paula McCallum has been appointed to the position of General Manager Qualmark. With a strong background in sales, marketing, business and change management, she will bring a breadth of business and operational experience to the role. Read more »
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Registrations Open for China Semi-FIT Trade Training
Tourism New Zealand will be running trade training in China in November 2010 and is seeking registrations from tourism operators interested in participating. Event dates coincide with China International Travel Mart and participation includes a place on the New Zealand stand at this show. Find out more and register »
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Sprechen Sie Deutsch?
Tourism New Zealand started twittering "auf Deutsch!!" (in German) this week. The new Twitter account is in addition to our English-language @PureNewZealand account, which already has around 11,000 followers.
Our German Twitter presence - @puresneuseeland - will help us start conversations with German-speaking travellers, media, travel sellers and operators with an interest in the German market. If you speak German and love New Zealand, come and join the conversation. We'd also love to hear from you if you have news or products of interest to the German market.
And while we're talking Twitter, don't forget to follow @TNZNews for the latest industry news and updates from Tourism New Zealand.
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