IABC Wellington November newsletterUpcoming news and events from IABC Wellington In this issue:
Seminar: Gold Quill entry preparation Are you thinking about entering the Gold Quills this year, but not quite sure where to start? Then join us for a networking event on Thursday, 25 November where previous winners will share their tips and lessons for writing an award-winning entry. The Gold Quill awards are the prestigious international awards programme celebrating best practice in communication. With entries closing on February 4, 2011 now’s the time to get thinking about writing your entry. The Gold Quill Awards are open to members and non-members of IABC. Previous Wellington winners include Ideas Shop, the Department of Labour, Ministry of Social Development and the New Zealand Transport Agency. Time: 5.15pm – 6.15pm Register on the IABC Wellington website.
IABC Wellington Christmas party sees the return of guest speaker Sean Plunket! Join us for a pre-Christmas knees up at Wellington’s famous Backbencher pub, where ‘The Nation’ presenter Sean Plunkett will once again be our special end of year speaker. Fresh from another fruitful year of political debate, investigations and interviews, Sean will download his thoughts on the eventful year that was 2010. Please let us know ASAP if you will be able to attend. There will be free drinks and nibbles until the money runs out, so don’t be late.... Date: Wednesday, 1 December Time: 5.15pm Venue: The Backbencher pub, Moleworth St (upstairs bar) Price: FREE to IABC members, $20 to non-members (non-members pay at the door) Register on the IABC Wellington website. Pre-registration for entry necessary – deadline Friday, November 26.
Review of the IABC Wellington October event: David Farrar - Kiwiblogging By Tomas Kriha (@TomasKriha on Twitter), Ideas Shop Blogger David Farrar recently spoke to IABC Wellington about the blogosphere (the online community of bloggers) and the relevance of its rising influence to our work as communicators. David is a household name within the ‘Wellington Beltway’ and his KiwiBlog (www.kiwiblog.co.nz) regularly scoops mainstream media and is even more widely read than some mainstream media websites. Although often introduced as a ‘social media expert’, David insists that anyone with enough interest in social media to enjoy using it regularly qualifies as an expert. Even so, as an online news pundit for over seven years David has some useful observations on the blogosphere and mainstream media. He sees a fundamental difference between bloggers and reporters in traditional media: bloggers suffer from obsessive compulsive disorder; reporters suffer from attention deficit disorder. While reporters may cover more stories, they don’t pursue them with as much dedication. This is a crucial difference when a blogger can cause as much damage to a brand as a mainstream media reporter. Arguably, a blogger can cause more lasting damage as their commentary is more easily found in future through now ubiquitous search tools like Google. To paraphrase a comment at the presentation: today’s newspaper might be tomorrow’s fish and chip wrapper, but today’s blog post is tomorrow’s search results. David had some sage advice for managing critical coverage from bloggers. He reminded us that while mistakes can’t be hidden, they can be corrected. And mistakes quickly corrected are less likely to become a cause célèbre. Of course, we know this is true when working with mainstream media but forget that it is equally important when working with bloggers. Bloggers, and the communities of interest they create to ‘crowdsource’ news gathering and analysis, have become a powerful force in public debate. So powerful, that mainstream media are now often attempting to create similar communities (through their own blogs) or tap into existing ones (by collaborating with established bloggers). David holds that the blog model has proven its success and it’s here to stay in some form – exactly what we’ll find out in time.
IABC Research Foundation: Communication from the CEO’s Perspective: A new study from the IABC Research FoundationThe IABC Research Foundation’s study on “Conversations with CEOs: The communication function in modern organisations” has been funded by Marketwire for delivery in May 2011. This study will focus on the role of communication in business or organisational success as seen through the eyes of CEOs. Issues to be examined include: the skills needed to assume the role of communicator; the communication needs identified by organisational leaders and their communication staff; and the skills required of leaders to be effective as communicators and as heads of organisations. Marketwire, which electronically delivers global news and information to traditional and new media outlets, has made a generous 2010–11 grant to fund this research as well as a second Research Foundation study about online mass communication. Most research and studies on CEO communication focus on the role of the communication professional in supporting CEOs in building their competence as communicators. In focusing on CEOs as key communicators, the ”Conversations with CEOs” study takes a different perspective and seeks to listen to and learn from CEOs regarding their communication needs, challenges, expectations and best practices. At least 24 CEOs of leading organisations from around the globe will be interviewed — primarily CEOs from publicly-traded corporations representing a variety of industries including health, finance, technology and communications. Find out more on the IABC research foundation website.
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10 November 2010
International Association of Business Communicators Wellington Chapter PO Box 25417 | Panama Street | Wellington
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