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21 September 2011
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Early RWC 2011 arrivals boost international tourism numbers in August
August arrivals were up 4.7 per cent on the same month last year. Just over half of the increase could be attributed to RWC2011 visitors arriving before the tournament opened.
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Australians targeted in new South Island partnership campaign
The most significant trans-Tasman partnership campaign of the year launches next week aimed at enticing Australians to do a road trip around New Zealand's South Island this summer.
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Americans asked to create lifetime memories in NZ
A new general marketing campaign was launched in the United States on 16 September, asking Americans to consider New Zealand as a wonderful place to create lifetime memories during the southern summer months.
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New Zealand features at major Beijing exhibition
For the first time, Tourism New Zealand, together with Auckland Convention Bureau, Rotorua Convention Bureau, Skycity, Rotorua Convention Center and Air New Zealand exhibited at the China Incentive Business Travel and Meeting Exhibition (CIBTM), recently held in Beijing, China.
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100% Pure You Facebook contest attracts 1,000 'Likes'
Tourism New Zealand's new social media campaign invites fans of the New Zealand 100% Pure Facebook page to discover what is going on in New Zealand right now in the "Capture 100% Pure You" mobile app, featuring geo-tagged traveler's photos on a New Zealand map.
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Japanese travel executives enjoy NZ
A delegation of travel Executives from Japan, including KNT, NTA, Hankyu, Nokyo Tourist and World Air Sea Service and the President and CEO of JTB Corporation, Japan's largest travel agency, enjoyed outstanding tourism experiences in Auckland, Northland, Waitomo and the highly anticipated All Blacks versus Japan rugby game in Hamilton over the weekend.
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International media spotlight shines bright on NZ
There has been an influx of international media to New Zealand's shores over the past month, and not all of the focus is on RWC 2011.
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Excellent results from MasterChef Australia
A MasterChef Australia episode featuring New Zealand chefs and food stories was seen by approximately 1.2 Australian viewers and drove a 60 per cent increase in Australian traffic to newzealand.com, compared to the same time the previous week, peaking during the first hour of screening.
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Changes to trade event participation criteria proposed
Tourism New Zealand is seeking industry feedback on proposed amendments to its Participation & Selection Criteria and event Terms & Conditions which apply across all offshore trade events organised by Tourism New Zealand.
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NZ tourism operators attend world's largest youth trade event
Tourism New Zealand is supporting Kiwi tourism operators to attend the World Youth and Student Travel Conference 2011 (WYSTC) on September 20-23 in Barcelona, Spain: YHA New Zealand, Taupo Tourism Holdings (Taupo Bungy), AJ Hackett Bungy, Ngai Tahu Tourism, THL Ltd (Kiwi Experience & Backpacker Campervan Rentals).
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Tourism 'front of house' at The Cloud
The New Zealand tourism sector is being promoted in The Cloud on Auckland’s Queens Wharf with an innovative tourism showcase showing visitors what tourism experiences are on offer throughout New Zealand, with the option to purchase.
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First cruise ships kick off a promising season
The main cruise season opens on October 10 with Sea Princess docking in Auckland. National port calls for the season are expected to jump 25.1%, including 78 ships visiting Akaroa due to the recent Christchurch earthquakes damaging Lyttleton. Passenger numbers are set to increase by 29.3% to 176,105 in a market that is reputedly growing faster than any other part of the global travel industry. Find out more here.
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New appointments at TNZ
TNZ today welcomes Leonie Ashford, our new Business Events Bid Manager who will be based in Wellington. Leonie is responsible for managing the Conference Assistance Programme (CAP Fund) which promotes New Zealand as an international conference destination. David Sakey also joins the Auckland team today from Colmar Brunton; he will lead TNZ’s marketing insights programme.
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Job opportunity
Tourism New Zealand is looking for a Marketing Manager – Partnerships for its Auckland office.
View the latest job opportunities online.
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